Creating engaging communications sounds like the easiest thing in the world, right?

It can be - if you can answer these questions honestly.

Whether you need a multi-platform marketing campaign to increase sales and raise your brand’s profile and develop a lasting relationship with your customers, a launch event that gets people talking for all the right reasons, online eyeballs on your product, or a creative brainstorming workshop to work out who your key customers actually are; here are 12 questions to ask yourself and your team before you launch anything.

  1. Why are we creating it?
  2. How does this piece of communication fit into the overall strategy?
  3. Who is the audience for this piece of communication?
  4. Why should they care about this?
  5. Is this the right message, right channel, right time for this piece of communication?
  6. What do we want people to think and feel when they read/see/engage with this?
  7. How does this piece of communication enhance our reputation?
  8. Is it aligned with the brand compass? If yes, how? If no, how can you tweak it to make sure it does?
  9. What is the call to action?
  10. How can I make this piece of communication even better?
  11. What is the pull quote?
  12. How are you going to measure the success of this piece of work?

Head swimming? Contact Double Denim, we can help make sense of it all.