
Creating engaging communications sounds like the easiest thing in the world, right?
It can be - if you can answer these questions honestly.
Whether you need a multi-platform marketing campaign to increase sales and raise your brand’s profile and develop a lasting relationship with your customers, a launch event that gets people talking for all the right reasons, online eyeballs on your product, or a creative brainstorming workshop to work out who your key customers actually are; here are 12 questions to ask yourself and your team before you launch anything.
- Why are we creating it?
- How does this piece of communication fit into the overall strategy?
- Who is the audience for this piece of communication?
- Why should they care about this?
- Is this the right message, right channel, right time for this piece of communication?
- What do we want people to think and feel when they read/see/engage with this?
- How does this piece of communication enhance our reputation?
- Is it aligned with the brand compass? If yes, how? If no, how can you tweak it to make sure it does?
- What is the call to action?
- How can I make this piece of communication even better?
- What is the pull quote?
- How are you going to measure the success of this piece of work?
Head swimming? Contact Double Denim, we can help make sense of it all.