Founder & Creative Director of Indigo & Iris

Follow Bonnie at @indigoandiris and her websites - her personal blog, and Indigo and Iris.

Donate to the Indigo & Iris Kickstarter here.

Who or what did you want to be when you grew up?

Honestly, when I was a little girl I wanted to be a beautiful magical fairy - with wings and sparkly dresses surrounded by happy and loving friends and family and we would all live in pretty mushroom houses surrounded by flowers. I also wanted a beautiful fairy man by my side. I suppose not much has changed.

What is your professional background?

I don’t really have a huge career history behind me. I finished high school in 2013 and went to university in Auckland for one year before dropping out to pursue Indigo & Iris. From a young age I loved working to make some money though, I first started working at age 13 picking beans and haven’t stopped working since.

When do you feel the most creative or inspired?

When I’m happy and relaxed. Which is funny because usually that is not at work. When I’m surrounded by friends or doing something I love. People really inspire me; especially people who are fearlessly loving and honest.

When are you happiest?

I’m happiest when I choose to be; I believe it is a choice, not a transitionary emotion that occasionally falls upon you. Happiness is the feeling and belief, that everything, absolutely everything is exactly as it should be. I try to take the time everyday to remind myself of this and really feel it.

What’s the best stress relief advice you’ve ever been given?

That I don’t have to carry the world on my shoulders, that I don’t have to do or be anything to be a good person, that I don’t have to do anything because other people think I should. To breathe deeply and remember that everything is okay and everything is going to work out perfectly.

What is your most treasured possession?

I actually can’t think of any possession that is so precious to me - maybe my film camera or laptop because I spend so much of my day on it to do my work and explore the world.

What is the most important thing life has taught you thus far?

That everyone wants to feel like they belong, including myself and people that I wouldn’t expect.

What is your number one business tip for surviving (and thriving) in your industry?

Only do it if you really want to and can love it. Then follow your instincts. Plus do not listen to anyone, including yourself that tells you what you cannot do or who you cannot be - they’re wrong.

What is your big project or goal for 2018?

To launch Indigo & Iris at New York Fashion Week - phenomenal to even think about. To go back to Peru with my best friend and boyfriend! To do more art.

Who or what is inspiring you at the moment?

I live with six other girls which always fills my life with fun and getting closer with them and other friends inspires me; friendship, trust and love are pretty much the coolest things ever. I’m reading a book about Vivienne Westwood which is also really inspiring me.

What do you continually ask yourself?

Am I proud of myself? Could I live my life today in a way that makes me even more proud?

Who do you collaborate with best?

People who make me laugh and who take pride in their work too. Hannah Duder is definitely one of those people. Ashley Church, Todd Selak and Dave Thirteen too.

Who has challenged you to be better than you once were?

Mikis Hassan from Tierra Mitica.

How does courage manifest in your work?

I really embrace challenge, criticism and advice, I think it refines everyones work and helps us all make the best possible choices; so I always deeply consider when these are presented. Courage comes into my work because although I consider all factors I always ultimately make the choice that sits the best in my heart, even if that goes against others beliefs.

When has mentorship played a role in your life?

I can learn something from anyone and I try to everyday. In the beginning of Indigo & Iris when I first developing the confidence to even tell someone about the idea, mentorship was an absolute essential element to my perseverance. I literally couldn’t have done it without the help of some really kind people taking me under their wing, just because they wanted to.