Politics can be a hard sell. The Green Party of Aotearoa New Zealand came to Double Denim with a challenge to articulate their value proposition and refresh the brand. We developed a strategy to gather insights about voter behaviour before creating and implementing a plan that stood up to the rigours of an election campaign.
We asked Double Denim to come up with an election campaign look and feel and marketing strategy that would help enable us to reach the largest voter section possible. Double Denim delivered far beyond our brief, they challenged us, delighted and enabled us to showcase our candidates, policy and values in fresh new ways.
Hon. James Shaw, Minister for Climate Change and Statistics and Co-leader of the Green Party of Aotearoa New Zealand
Selected Press
Straight from the heart, no bullshit’: Double Denim and Jarred Bishop talk rebranding the Green Party (StopPress)
Green Party launches publicity campaign 'Great Greens' featuring Taika Waititi (NZ Herald)
Taika Waititi throws weight behind the Greens in first campaign video of the year (Stuff)
The first Green Party campaign ad for 2017, explained (a remix from The Spinoff)