New Zealand feature film success comes down to the crucial box office numbers on opening weekend. We created the right level of anticipation, expectation and interaction to encourage people to see Taika Waititi’s film.
We took the social media and sponsorship leverage to another level, designing and building a strategic online engagement campaign with project partners Air New Zealand, DOC, Forest and Bird, Swazi, Tuatara, Kiwibank, Phantom, Trade Me and the New Zealand Defence Force to get the country talking. And talk they did.
Hunt for the Wilderpeople won Best Independent Marketing Campaign at the 2016 NZ Motion Picture Industry Council Awards and the Largest Opening Weekend of a NZ feature film. It currently sits as the highest grossing NZ movie of all time.
Double Denim are a force to be reckoned with! During Hunt for the Wilderpeople they identified ways to engage and entertain specific audiences through strategic partnerships and tailored high quality content. They see opportunities and go passionately after them to maximise audience engagement.
Carthew Neal, Producer, Hunt for the Wilderpeople
Selected Press
Team behind Hunt for the Wilderpeople lands indie marketing award (StopPress)
Wilderpeople takes its place in the record books (Stuff Entertainment)
Hunt for the Wilderpeople becomes largest grossing local film in NZ (One News)
Hunt for the Wilderpeople the biggest and best in NZ (Newshub)