At Double Denim we believe in getting results.

Understanding, celebrating and engaging women sits at the core of our skillset and motivation.

Our process is designed to work out the creative potential and positive impact we can make on your business or organisation as quickly and effectively as possible.



We start with you!

Our process is based on human centred design principles. We spend time in your business, talking to you, your teams, stakeholders and (most importantly) customers. This may be achieved in many different ways, depending on your end requirements.

We then create a strategic framework that provides capabilities for you to connect with customers in a meaningful, creative and integrated way.


We create campaigns that get talked about for all the right reasons.

We lead a small, sharp team connected to a huge network of top-tier creative talent. From film, to music, to fashion, to technology, we connect your brief with the best people to bring it to life. We collaborate widely and can work with your existing agencies to build big ideas together.

We build ideas designed to grow — regardless of the platform.

Whether it’s digital, traditional, experiential, or all of the above, we build strategies that are designed to capture and keep people's attention.

Let us give you a hand.

Consultancy Services

There is no one-size-fits-all.

Our pioneering process helps improve gender relations in workplaces by providing insights, strategy and tools to make workplaces truly inclusive. Working together, we help businesses change expectations in the marketplace and the workforce.

We lead workshops that are designed to allow space for all genders to create a workplace where everyone’s skill, talents and influence are contributing to your business goals.

We design hard-working strategies to help turn these opportunities into realities.

Increase your insight. Be a smarter business.

Double Denim's Gender Insights Report (2017) focuses on uncovering meaningful opportunities for building internal change, successful product and service development, and great campaigns.

Our personas, developed using our data insights comprehensively represent the needs and motivations of women in Aotearoa New Zealand. From this we create a detailed report on how your brand stacks up in market.

You gain greater awareness around where to make a difference in your decision making, thinking and actions.

We start from the heart of the opportunity.

We build a strategy to keep employees engaged, committed and willing to be part of making your business or organisation a great place to work.

Using insights, measurement benchmarks and connecting with people we make sure diversity and inclusion is a cornerstone of your business, not a project.

Using our global repository of female insight and proprietary research we show you how to ensure you’re reaching the women in your market and your messages are resonating with them. The benefits of incorporating female perspectives can be transformational.

We help you create a diversity strategy that will increase and implement gender equality within your business or organisation. A powerful transformational program.

Agency Services

No two customers are the same. Our research team will help you identify exactly who your target audience is and what they care about. We use insight and data to help drive decisions and understand your customers

Customers are at the centre of everything we do. We use data and insight to really understand your customers. Often the 80/20 rule applies, 20 percent of your customers are your most profitable. Segmenting your customer base is a great tool to boost capabilities.

Product. Service. Brand. Go-to-market. We’ll help you create a strategic plan that connects your goals, who you are and your capabilities. We will clearly understand what success looks like and how this can be measured.

Product plans. Project plans. Marketing plans. We’ll ensure that your strategic plans are converted to action and implemented on time and within budget.

Linking who you are to how others see you. We can help you create a unique brand and visual identity that is executed beautifully and resonates with customers.

Customer personas help your business understand who your customers really are. What are your customer’s values? What drives their behaviours and purchasing decisions? Creating long-lasting connections requires focus, a multicultural viewpoint and an intersectional lens.

From beginning to end, we help craft integrated experiences that ensure that every interaction a customer has with your brand is on point and on brand.