People don't buy what you do, they buy why you do it.

Simon Sinek

At Double Denim we believe in changing the status-quo.

Using our pioneering gender intelligence insights and proven creativity we take diversity away from a box ticking exercise into a transformative business tool.

Understanding, celebrating and engaging women sits at the core of our skill and motivation.

Our process is designed to work out the creative potential and positive impact we can make on your business as quickly and effectively as possible.


Work with us to unlock the largest consumer market in the world: women. You’ll experience profit growth, retain staff, and get a deep understanding of how gender diversity makes business better.

We start with the assumption that you know your business best, and we listen and assess your needs.

We use Double Denim’s pioneering Gender Intelligence Strategic Plan to take you through a three-step process. We’ll lead workshops that are designed to allow space for all genders to create a workplace where everyone’s skill, talents and influence are contributing to your business goals.

We then design a hard-working strategy to help these opportunities turn into realities.


We create campaigns that get talked about for all the right reasons. 

We lead a small, sharp team connected to a huge network of top-tier creative talent. From film to music to fashion to technology, we can connect your brief with the best people to bring it to life. We collaborate widely and can work with your existing agencies to build big ideas together.   Ideas designed to grow – regardless of the platform. Whether it’s digital, radio, Instagram, mailboxes, street signs, video or all of the above, we build strategies that are designed to capture and keep people’s attention. 

Consultancy Services

Our process:

1. We start with the assumption that you know your business best, and we listen and assess your needs.

2. Use Double Denim’s pioneering Gender Intelligence Action Plan to take you through a three-step process to discover the opportunities for your business to engage the biggest market out there: women.

3. Lead workshops that are designed to allow space for all genders to create a workplace where everyone’s skill, talents and influence are contributing to your business goals. 

4. Design a hard-working strategy to help these opportunities turn into realities. We pride ourselves on delivering authentic campaigns with heart that return high growth for our client’s businesses and organisations.

Reduce the data. 

Increase your insight. 

Be a smarter business.

Our Gender Insights report focuses on uncovering meaningful opportunities for building internal change, successful product and service development, and great campaigns.

Our personas, developed using our data insights, comprehensively represent the needs and motivations of women in Aotearoa New Zealand. From this, we create a detailed report on how your brand stacks up in your market.

You gain greater awareness around where to make a difference in your decision making, thinking and actions. 

Our powerful insights enable you to:

• Connect with consumers on an emotional level and elicit a ‘you understand me’ reaction;

• Re-examine existing conventions and challenge the status quo;

• Solve real problems that result in the creation of new customers’

• Inspire action by giving you a clear target to aim for.

We start from the heart of the opportunity and build a strategy to keep employees engaged, committed and willing to be part of making your organisation a great place to work. 

Our work goes beyond bringing in speakers and having a diversity manager we create a strategy that works for your business. Using insights, measurement benchmarks and connecting with people we make sure diversity and inclusion is a point of view, not a project.

Get solutions. Get Answers. Get Results.

In order to remain competitive and ensure sustainable success, our Gender Opportunities Report highlights all of the ways can use Gender Intelligence to achieve your objectives and increase your bottom line.

We uncover opportunities in:

• Marketing and Communications

• Campaigns

• Product development

• Project and programme development

• Building internal capability

• Training and workshops

• Partnership opportunities

• Thought leadership

Knowledge is power 

We conduct a comprehensive audit of your marketing and communications collateral and channels, internal processes and systems, hiring policies, gender pay gap and the makeup of your existing employees, all with the lens of our existing gender research.

The practical stuff 

The first step in shifting towards greater gender diversity is understanding where your organisation is now.

Agency Services

  • Audience and Market Research
  • Campaign Strategy and Development
  • Copywriting
  • Digital and Direct Marketing
  • Experiential Marketing
  • Executive Brand Development
  • Reputation Management
  • Internal Communications
  • Executive Training
  • Social Media Strategy & Training
  • Social Media Content Generation
  • Audit
  • Identity and Positioning
  • Design and Creative
  • Brand Development Strategy
  • Planning and Programming
  • Design and Production
  • Photography