Local body politics are not known for engaging the masses. In early 2016, Justin Lester came to Double Denim because he needed to articulate his value proposition and develop a plan for raising his profile.
Double Denim created a comprehensive brand positioning strategy which was authentic to Justin Lester’s values and vision. We developed and implemented all of the collateral from hoardings to digital assets. Working with Good Times Productions we created videos which kept voters needs front and centre.
The video we created was recently called, “the best campaign video any NZ candidate has ever produced,” by Claire Robinson, New Zealand’s leading expert in election advertising.